Covermark® was the first and only makeup foundation to receive
a patent by the US Patent & Trademark Office (USPTO)
In effect, Covermark® with this patent undoubtedly pioneered
the technology for makeup foundations that is today considered one
of the mainstream formulations for every single cosmetics establishment
and brand name, next to lipstick and nail polish formulas.
Moreover, this original Covermark® invention instituted the
birth of the "cosmeceutical" field, since an invention
is not patentable in the U.S. if it is defined simply as "an
application to the skin which increases its beauty". However,
following a revealing demonstration by its inventor, Ms.Lydia OLeary,
concealing her own birthmark using Covermark®, astonished a
panel of federal appellate judges leading to the Court ruling that
Covermark® went well beyond the cosmetic definition
by its dramatic effect, thus granting it the original and only patent
ever given to a makeup foundation.
It began more than sixty years ago by Ms. Lydia OLeary, a
university graduate an unusual accomplishment in it own right
at that time who was suffering by a seemingly disfiguring
facial birthmark. Lydia OLeary was discriminated further by
her flaming "port wine stain" that spread through her
face from chin to forehead. Her knowledge in chemistry and painting,
her determination and intellect led her to develop the original
Covermark® formulation. The transformation she felt was followed
by achievements and the desire to help others benefit from her invention.
Encouraged by dermatologists counseling their patients to visit
her for solutions, Lydia OLeary set about marketing her concealment
makeup, standing in front of the U.S. Court of Appeals for a patent.
The makeup foundation business was born, along with Covermark®.
Today, more than sixty years along the way, Covermark® still
stands as the world leader in cosmetic camouflage, being present
in as many national and local markets as ever. Covermark® products
comprise a comprehensive, dermatologically- and clinically-conscious
skin concealment line, constantly incorporating state-of-the-art
ingredients and technological innovations.
values on which Lydia OLeary developed and founded Covermark®
though, still stand intact: to care and comfort about all skin conditions
by developing concealing makeup and cosmeceutical products for anyone
that needs to transform
.the Covermark Way!